Unum
Role: CD/copywriter
Unum, the largest disability insurance company in the country needed an image makeover. 60 Minutes had just skewered the brand for not paying claims. The truth was, Unum paid claims, but their philosophy was to return people to the fullness of their lives. That story needed telling and we found an iconic way of making their case.
Our job doesn’t end after writing a claims check.
In fact, that’s just the beginning.
No other insurance company in the world pays more in disability claims each year. But to our 25 million clients, that’s not enough. They long to return to the fullness of their lives and Unum helps them get there.
By organizing our staff into teams addressing the top 6 causes of disability claims, our specialists help speed recovery and prepare employees and workplaces for the reintroduction of employees. The result? Our clients return to their lives 30% faster than other disability patients.
Unum became the category leader through industry innovation. We feel the surest way to maintain our position is by continuing down the path that brought us here.
To learn more about our disability plans, please call 866-679-3054 or visit unum.com.
Yes, even miracles are covered by our disability insurance.
FMLA compliance. It’s present in every nursery in the country, and so are we. Helping mother—and baby—recover from the rigors of birth. Even going so far as to find childcare or a new minivan for the family.
In fact, employees who never file a disability claim will use our expanded EAP services to enhance their lives. Just as you’ll use our expanded HR suite to enhance yours.
Want to know how your disability rates compare to the rest of your industry? We can tell you. Need help complying with state and federal regulations? We’ve got you covered. Need help selling us to your CFO? Mention our 3-year rate guarantee.
Need more information? Call us at 866-679-3054 or visit unum.com.
What kind of disability insurance company helps people who never file a claim?
Ours.
Should you ever be struck by a disability, Unum will be there check in hand. But we’ll also appear in places you wouldn’t expect. Whenever you’re 100+ miles from home and need medical or legal assistance, for instance. When you need to find childcare, eldercare, or a new car, pronto. Or if you need help finding professional counsel for relationship, emotional, or legal issues.
The point is, Unum doesn’t want to remain a silent, invisible safety net you only use if you get sick. We want to be the company you turn to when you need help managing life’s challenges.
For a comprehensive list of what makes Unum the disability insurance leader, call us at 866-679-3054 or visit unum.com.