Read Aloud

Role: CD/copywriter

Read Aloud 15 MINUTES is a national non-profit organization with one goal: to get every parent to read aloud to their child every day for 15 minutes, from birth. Our 2017 PSA campaign resulted in: 191M broadcast impressions worth $4,685,608 in donated TV; 80M radio impressions worth $1,755,432 in donated media; 4.3M impressions from associated Satellite and Radio Media tours; and increased grassroots partner signups and a new relationship with Scholastic. Our client loved the work so much, she came to work with us!