California State Parks Foundation 

Role: CD/copywriter/director

Due to budget cuts, the state legislature planned to close 25% of California's state parks. It looked bad on paper, but in person, it was staggering. Most Californians had no idea what they would lose. We decided to show them, tell them who was responsible, and offer a website where they could fight the closures. Our 3 TV spot campaign mobilized the public, ultimately saving 68 of 70 threatened parks.