Association of American Railroads

Role: CD

Life as we know it wouldn’t exist without freight rail. Everything we eat, drink, wear, drive, work and live in and on were transported at some point, by rail.

Not only does freight rail have a profound economic impact, modern freight trains are also the most efficient, safe, and environmentally-friendly overland choice for moving goods.

Our job was to push their policymaker favorability scores above 90% by telling freight rail’s story. Mission accomplished for the 4 years I ran the account.