Association of American Railroads Rail x Tech

Role: CD

When policymakers hear “freight rail,” they think of rusty old steam engines. Our job was to convince them that America’s first transportation network is one of the most modern, technologically advanced, and safest in the world.

So we brought modern freight train technology to Capitol Hill, allowing policymakers to interact with a life-sized locomotive, VR experience, and proprietary technology specific to member companies.